[VIDEO] Chris Classic – Coolest Monkey In The Jungle

After an online shopper noticed an inappropriate H&M ad featuring a young, black boy donning a sweatshirt with the message “Coolest Monkey In The Jungle” on the front, Chris Classic sprung into action. The New York-based recording artist/producer with a large social media following decided to change the racist narrative of the boy’s image by editing the H&M ad to include a crown on the boy’s head and on the sweatshirt, covering its original design. After his image went viral, he decided to step it up a few notches by selling his own sweatshirt and putting this words to song for his latest track and video for “Coolest Monkey In The Jungle.” Produced by Seige Monstracity, Chris uses his lyrical prowess to address racism and reinforce the fact that we’re kings and queens. Check it out below.


So, What do you think?